According to a study by Nielsen NetRatings, users only spend around 40 seconds on a website, on average. They decide in under a minute whether to give you their attention or not. That means that every word needs to be spot on. That’s reason enough to speak to your visitors in their native language, but there are other reasons as well.
60% of online buyers make purchases on English-language websites only seldom or not at all. Translating your website can significantly expand your potential customer base.
76% of online shoppers prefer to shop in their native language. Translating your website gives your customers a better user experience, increases the potential conversion rate, and boosts brand loyalty.
Google prioritizes results in the user’s language. That means that English-language websites will usually appear in German-speaking countries only if no German-language results are available. A German translation will boost your site’s visibility.
Source:
1+2 csa-research.com | 3 developers.google.com
Break into the German market with an online presence that will get you noticed by both customers and search engines. Stand out from your competition with German content that is created with as much care as the English originals. Let me show you how.
1. Briefing
2. Setup
3. Transcreation
4. SEO optimization
4. Go-live review
Example of a website translation. The German copy had to be precise, tailored to the German audience and as short as the English copy.
The terms website translation and website localization are often used as synonyms. But actually, translation is just part of the localization process. “Website translation” means transferring the text into another language, while localization includes adapting the website to the cultural context of the target market. This might include changing the currency, units of measurement, user navigation, and even certain functions or offers to make them relevant and appealing to the local target group.
A translation management system (TMS) is a type of software that helps translators manage and work on translation projects efficiently. A TMS can automate certain steps in the translation process, like assigning tasks to different employees. In addition, most translation management systems include tools that make it easier and faster to translate, communicate with other team members, and carry out quality checks. These systems are typically used by companies that need to produce and manage large volumes of multilingual content.
It can make sense to automate website translation workflows with a translation management system if the project is complex (many different languages, high volume) or if texts and translations need to be continuously updated. In this case, a TMS can make the process more efficient and cost-effective while ensuring uniformly high quality.